As AI becomes a more ‘normal’ part of our lives with many tools at our disposal, it does beg the question of what tool is the best to use? When it comes to AI tools, there are many, but for the purposes of this post, we will focus on the popular two: Chat GPT and Copilot in Bing (formerly known as Bing Chat Enterprise). 

Before we continue, let's provide some quick context: in early 2022, Microsft launched an upgraded version of its search engine Bing to include a new powerful AI-driven chatbot that called Bing Chat. In November 2023, Microsoft announced that it was renaming Bing Chat and Bing Chat Enterprise to Copilot to give users a more unified experience.