Business Development Representative - IT Services

Company Description:

Sentia provides real-world IT expertise across a broad spectrum of IT subject matter.  Our real-world experience enables us to assess, architect, implement and manage many high value IT solutions customized for organizations unique business requirements. Sentia is a fast growing, nationally recognized, IT Solution provider located in Richmond Hill.  Sentia possess deep skill in IT design & architecture, implementation, migration, IT-consulting as well as managed services.  Some of our complex IT solutions include:

  • Networking & Security
  • Cyber Security
  • Advanced Virtualization
  • Backup & Data Protection
  • Public Cloud & Microsoft
  • Professional & Managed Services 

Job Description:

Sentia is currently seeking an experienced Business Development Representative – IT Services reporting to the Vice President, Sales & MarketingThe successful candidate will be responsible for generating new business relationships through a combination of sales & marketing tactics, campaigns & outbound proactive initiatives.

The Business Development Representative will collaborate with Sentia marketing & sales management to develop & execute a structured business development strategy. In this role, the VP, Sales & Marketing will provide on-boarding and coaching to ensure you are set up for success in creating new business opportunities.

Focus will be on identifying opportunities to introduce Sentia and our exceptional talent and offerings, capabilities & IT expertise to the Ontario marketplace.  New pipeline and new customer acquisition will be the primary objective of this role working in partnership with Sentia’s marketing and sales management teams.

We are looking for someone who has familiarity and fondness of technology combined with a curious, positive, pro-active, and inquisitive nature.

Core Responsibilities:

  • Leverage Sentia’s investment in marketing platforms to execute targeted business development to help drive services sales engagement and growth through new customer acquisition
  • Build and execute a services business development plan that will identify and target specific industries and customer markets with Sentia’s IT offerings and expertise
  • Qualify prospect needs with Sentia’s capabilities to then present proposals and convert into new customer wins
  • Understand prospects IT & business priorities/requirements to then present IT solutions that will solve customer problems
  • Partner with leading vendors to execute business development initiatives
  • Act as a brand ambassador for Sentia and create a strong first impression with prospects
  • Conduct in-depth market research to identify and qualify new account opportunities and become knowledgeable on the various products to develop strategies to successfully promote Sentia
  • Effectively manage sales cycle from contact to close

Qualifications and Experience:

  • College or University Degree preferably in Business, or Information Technology, or Computer Science


  • Health and Dental Benefits
  • In-office gym for employees
  • Phone Reimbursement Plan
  • Flexible Work Hours
  • Start your morning off with coffee or tea along with breakfast and snacks
  • Quarterly team events
  • On-Site Parking

Submission Requirements:

To apply, please send an email to with the Job Title in the subject heading along with your name.

Following the advice of Canadian health authorities, to mitigate the risk of the potential spread of COVID-19 and support social distancing, all recruiting activities such as interviews will be conducted remotely. While we are doing our best to ensure reasonable response times, please expect potential delays during the recruiting process due to the current situation. 

We are an equal opportunity employer and value diversity and uniqueness at our company. We thank all applicants, however, only those selected for an interview will be contacted. 

Sentia is committed to meeting the accessibility needs of all individuals in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code (OHRC). Should you require accommodations during the recruitment and selection process, please let us know.