Senior Account Executive

Company Description:

Sentia provides real-world IT expertise across a broad spectrum of subject matter enables us to assess, architect, implement and manage high value IT solutions customized for unique business requirements. Sentia is a fast growing, nationally recognized, IT Solution provider located in Richmond Hill with deep skills in architecting, supplying, installing and managing complex IT solutions such as:

  • Data Centre and Virtualization
  • Data Protection
  • Managed Support 
  • Hosted and Cloud
  • Networking and Security

Job Description:

Sentia is currently seeking a Senior Account Executive reporting to the Vice President, Sales & Marketing. You will be responsible for creating and executing a sales & marketing plan to help achieve your targets. A strong understanding of today’s IT concepts, solutions and marketplace including product and service offerings is important. Experience having sold either or both professional services as well as managed services is a plus and a strategic focus for our business.

We are looking for someone who is hands-on, passionate, demonstrates ownership and has a sales mentality. This individual will be responsible for obtaining new or inheriting existing accounts and will be providing ongoing support and serving as the point of contact for our clients. You will have a thorough understanding of all Sentia products and offerings and actively seek to grow our client portfolio.

Core Responsibilities:

  • Confidently pursue achieving assigned sales quotas (GP, PS & MRR - Monthly Recurring Revenue)
  • Identify new prospects & customers and establish relationships by leveraging your natural sales talents
  • Generate pipeline through executing a tactical and strategic sales and marketing plan
  • Become the trusted advisor to your customer base and successfully sell the value of Sentia
  • Understand thoroughly your customers IT & business priorities to then present IT solutions that will solve customer problems
  • Engage Sentia’s subject matter experts with your clients and prospects to understand customer IT and business challenges and propose Sentia solutions to resolve identified pains
  • Responsible for building relationships at all customer levels
  • Effectively manage sales cycle from contact to close

Skills and Competencies:

  • Server Sales – HPE, Dell, Lenovo, or IBM
  • Storage Sales – IBM, Dell/EMC, NetApp, HPE
  • Network Sales – Cisco, Aruba, Fortinet etc…
  • Hyper Converged Systems Sales – Simplivity, Nutanix, Data Core, Atlantis etc…
  • Client Device Sales – Lenovo, HPI, Dell
  • Security Software Sales
  • Virtualization Solutions
  • Backup/Recovery & Disaster Recovery
  • Business Continuity & Recover Services
  • Managed Services
  • Cloud Services
  • Professional Services including Assessments, Architecture & Design, Implementation & Support

Qualifications and Experience:

  • 7+ Years of outbound prospecting experience in the information technology industry
  • Experience selling IT Solutions, managed and professional services
  • Experience using Salesforce, Sales Navigator, and other prospecting tools
  • College or University Degree


  • Health and Dental Benefits
  • In-office gym for employees
  • Phone Reimbursement Plan
  • Flexible Work Hours
  • Start your morning off with coffee or tea along with breakfast and snacks
  • Quarterly team events
  • On-Site Parking

Submission Requirements:

To apply, please send an email to with the Job Title in the subject heading along with your name. Following the advice of Canadian health authorities, to mitigate the risk of the potential spread of COVID-19 and support social distancing, all recruiting activities such as interviews will be conducted remotely. While we are doing our best to ensure reasonable response times, please expect potential delays during the recruiting process due to the current situation. We are an equal opportunity employer and value diversity and uniqueness at our company. We thank all applicants, however, only those selected for an interview will be contacted. Sentia is committed to meeting the accessibility needs of all individuals in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code (OHRC). Should you require accommodations during the recruitment and selection process, please let us know.