Roots Canada - A Success Story

Managed technology foundation positions Roots
for growth and deeper customer engagement.


As Canada's leading lifestyle brand, Roots has a worldwide reputation for providing quality leather goods, apparel, accessories, and the furnishings to consumers nationwide. Roots operates over 100 stores across Canada the U.S.


Business is booming at Roots. In fact, the company has achieved double-digit growth in the past few years. However, an aging point-of-sale (POS) system was limiting its ability to support that momentum. Roots sought a more modern POS solution with mobile capabilities that would enhance customer service, improve market engagement, and keep pace with its ongoing success.

Since the POS initiative would be incorporating new elements - such as a wireless network - secure connectivity across all North American stores was imperative. Sergio Gomez, Roots Director of IT explains, "This was a perfect opportunity for us to review our entire technology infrastructure, with a big emphasis on gaining high availability and security capabilities.


After evaluating several potential vendors, Roots awarded the project to Sentia. "From day one, they were very organized and had the right people with the right knowledge." Mr. Gomez explained. "We've done business together over the years and have never been disappointed. Sentia is an excellent partner."

Sentia drew up requirements for the 100-plus stores across North America, taking into consideration the unique physical characteristics of each location. In collaboration with Roots' IT team, store technicians and third parties, the wired and wireless network solution was designed and then deployed. This included the installation and configuration of POS units. 


  • Highly secure and available IT infrastructure supports rapid business growth
  • Modular architecture supports easy add-on of advanced capabilities to deliver an enhanced customer experience.
  • Managed services model allows Roots to efficiently and cost-effectively run its IT environment while freeing up its own IT resources.
"With Sentia's managed IT solution, we have peace of mind. We know it's out there, we know it's going to work, we know it's secure, and we know it's not going to take a lot of internal resources moving forward."

- Sergio Gomez
Director of IT, Roots

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"We've done business together over the years and have never been disappointed. Sentia is an excellent partner."

- Sergio Gomez
Director of IT, Roots Canada


  • Customers enjoy an enhanced shopping experience via a wireless POS system that speeds up checkout and communicates valuable information to their mobile devices.
  • The IT team now has full visibility into infrastructure status; it can accurately track store traffic, application and mobile device usage
  • Roots has greater ability to further personalize the shopping experience


Sentia offers 24/7Remote Monitoring, Support and Administration of the following

  • Network: Edge, Core, Wireless
  • Backup Services
  • Servers and Storage
  • Exchange
  • Virtualization Solutions: VMware and Hyper-V
  • Desktop/VDI



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